Wired UK / USA Splash
Commissioned custom rug done for Wired UK for the splash page logo of the May/June 2025 issue.
The rug was designed and then realized using a punch needle and acrylic threads. The process took almost five weeks of intense work and refinement, all done by hand.
You can take a look at the drafts presented to the client. The neon colors definitely gave it kick to the final product.
Art director: Ben Hinks
Photo: Mitch Payne
Close up of the loops created by the punch needle.
